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08/06/2009 1-800-Flowers is no Shrinking Violet

The best thing I've seen on social media in a while happened this last week when 1-800-Flowers revolutionized its Facebook pages with e-commerce. Remember when the hot thing on Facebook was sending virtual flowers, beer and ice cream? Business sprouted up to take advantage of this new Fad.

1-800-Flowers has instead turned the virtual real. It's trying to realize the true promise of social media by letting people do anything from their comfortable social media homes. Isn't that the true promise of what everyone's attempting to do? Find where your customer are and go there, instead of inviting them to go somewhere else?

I think this is a game changer.  What do you think?




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