Excedrin just announced the winner of its $15K Speed Challenge on YouTube. The pain relief company dipped its toe into the user generated content world by asking people to create videos about speed. I’m not sure if you got bonus points by adding something about Excedrin, but they did get 200 video entries.
The company said the campaign was a success, based on traffic to the site, according to MediaPost. The winning prize went to Hang Glider. Honestly, though, after looking through some of the videos, I think I’m in need some of that Excedrin myself. Was that the aim of the campaign? Inducing headaches?
It reminded me of a very funny spot I saw on the Onion a few weeks ago. The did a spoof on the same YouTube video contests. Take a look and enjoy.
I wonder if I’m feeling this negative simply due to the fact that I missed this contest. I mean I HAD a speed video all ready. That $15K is nothing to sneeze at either. So here’s my belated entry: an alpine slide run with my young son down Spruce Peak at Stowe. Just have your Excedrin ready.