I just saw this and thought it was a very smart use of user generated content (UGC). Rather than just asking people to create something to have in a gallery, Ubisoft invites people to design their own snowboard to make it part of the upcoming Sean White Snowboarding video game. Check it out at ArtOfTheRide.com.
Hats off to those companies who let the customer impact or make part of the product. It’s a great engagement viral strategy. You can bet that the winners will tell every single person they know.