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09/25/2008 Faster than Bolt


Puma was quick to launch an online game challenging people to beat Olympic champion Usain Bolt in an online game at the Puma site. I like things like this because they’re
•    Quick
•    Easy
•    Fun

The visuals are pretty ridiculous, as is the concept, but I still had to do it three times. A good little brand builder.

I wonder if they leveraged this through expandable ads or social media. From a strategy and marketing perspective, it’s almost a crime if they didn’t.
Usain1

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