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09/22/2008 What's the word?


If you’re interested in hearing what customers say about your brand, but can’t afford expensive solutions like VML’s Seer, you should try Twing. There are a number of different search tools out there that have started focusing on this area. Twing is a little bit different.

Rather than look at blog or Twitter posts, Twing searches forum and community sites. In a sense, it highlights discussions rather than opinions. A subtle but not unimportant difference.

If you’re an online marketer, this is a good listening tool to have


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