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10/13/2008 I’m in Seth Godin’s New Book!

Well, would you believe, I’m on the inside of the book jacket? I pre-ordered the book “Tribes”, joined Seth’s online tribe, and he put my crazy picture (along with other tribe members) on the inside of jacket cover. I've received other cool things when pre-ordering his books, like getting a cool milk carton containing Purple Cow or a cereal box with Free Prize Inside. Why do I keep doing this? For one simple reason:

Seth Godin is my Yoda. That’s the best description I can think of (now that my son Felix is making me rewatch all of the Star Wars movies). His writing and the inspiration it’s given me has helped me make the move to go out on my own and leave my “safe” agency job.

Banana_tribes “Tribes” is about leadership. The best thing about Seth’s writing is that he doesn’t pull his punches; it’s a book that challenges and inspires.

Best of all, he practices what he preaches. I’ve written a number of blog entries about making your customers part of your product. Here’s a living, breathing example. It’s not surprising that Seth G. has a pretty close relationship with BzzAgent, a company devoted to this type of word-of-mouth marketing.

And if you’re reading this, it’s proof it works.

This is a good book for you if you’re stuck in a large organization, figuring out your next career move, or just trying to become more active in your neighborhood, local politics, or religious community.

Thank you, Seth.


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