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10/08/2008 Start Schlepping

If you haven’t heard about this, the Jewish Council for Education and Research has launched a social media campaign for Barack Obama. It’s called the Great Schlep (http://www.thegreatschlep.com). The core of the campaign is a very funny video by Sarah Silverman with one aim: Get your grandparents to vote for Obama.

What a very smart use of social media:

  • It’s simple.  The site has 3 pages, total.
  • It shares the burden. It uses other sites like Facebook, Cafepress and Actblue to do what they do best.
  • It uses humor. The best pass-along element there is. And also one of the most effective ways of explaining complicated problems.


The Great Schlep has over 18,000 fans on Facebook, it’s generated almost 2,000 blog posts according to Technorati. And there are pages and pages of Tweets on Twitter.

It will be interesting to see how many people actually connect with their Nanas, but if the recent polling is right, maybe its already having an effect.

This is just a very smart campaign. It knew its audience. It used existing social media tools rather than trying to build everything on its own, and connected them all together. And it sprung from a great idea, perfectly executed.

This is a good primer for anyone planning a social media campaign.


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