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11/26/2008 A Sweet Site

I’ve just been playing around on Premiyum’s new Web site. Premiyum is a new luxury chocolate product by Swedish candy maker Karamelkungen. I love sites like this: playful, well designed and not overloading me with unnecessary information.

Premiyum.se starts by rearranging its chocolate candies in various formations to highlight different times to give them: from when you want to cheer someone up to a great holiday gift. The Assortment section is great: I loved playing around with the different candies.  It’s only 8 AM but after clicking through I’m jonesing for some chocolate.

Best of all was the send to a friend.  I think that was the easiest and most elegant send to a friend form I’ve ever seen. The mad libs of forms, actually.

And what is it with the Swedes? You only have to look at all the great work on FWA to see that they’re overrepresented in this industry. Looking at this site makes me wonder what the heck I was thinking leaving Sweden back in the 90’s just before their online boom hit.

It’s all John McCain’s fault. If he had won, we’d be moving back.


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