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13 posts from February 2009

02/05/2009 Blogoscope – You Are What You Blog

I stumbled across another semi-serious, fun, waste of time site the other day called Typealyzer. This one put your text through analysis and delivered a Meyers Briggs indicator. It’s a Swedish site, so I assume they know what they’re doing. I analyzed mine and I’m an ISTP. Hmmm. Actually I’m an INFP, according to all the “real” Meyers Briggs tests I’ve taken. Do I have a split personality? Or do I blog one way and "be" another? Does it matter?

I decided, then to map out the Bloggers I read on a daily basis to see who they “are.” And when I noticed some similar patterns about the blogs I read, I tested some that I never read from different categories.

Enjoy. Here are my favorite bloggers and their Meyers Briggs indicators from Typealyzer.com.

I call them Blogoscopes.

Chrisbroagan Sethgodinstainless_normal AllanWolk RichFLA1_normal
ISTP - The Mechanics
The independent and problem-solving type. They are especially attuned to the demands of the moment are masters of responding to challenges that arise spontaneously. They generally prefer to think things out for themselves and often avoid inter-personal conflicts.

The Mechanics enjoy working together with other independent and highly skilled people and often like seek fun and action both in their work and personal life. They enjoy adventure and risk such as in driving race cars or working as policemen and firefighters.
Seth's Blog Seth Godin
Chris Brogan
The Toad Stool Alan Wolk
Ad Contrarian Bob Hoffman
Marketing to Women Online Holly Buchanan
Digalicious Blog Me, Rich Nadworny

Armano Jake-avatar_normal LizstraussfromLK2_normal Doshdosh Dan-PulverTV1_normal
ISTJ - The Duty Fulfillers
The responsible and hardworking type. They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever.

The Duty Fulfillers are happy to be let alone and to be able to work in their own pace. They know what they have to do and how to do it.
Logic+Emotion David Armano
Community Guy Jake McKee
Succesful Blog Liz Strauss
DoshDosh Maki
Disruptive Telephony Dan York

Jowyang_normal Conversationage Noah Iannew2_schafer
INTJ - The Scientists
The long-range thinking and individualistic type. They are especially good at looking at almost anything and figuring out a way of improving it - often with a highly creative and imaginative touch. They are intellectually curious and daring, but might be physically hesitant to try new things.

The Scientists enjoy theoretical work that allows them to use their strong minds and bold creativity. Since they tend to be so abstract and theoretical in their communication they often have a problem communicating their visions to other people and need to learn patience and use concrete examples. Since they are extremely good at concentrating they often have no trouble working alone
Web Strategy by Jeremiah Jeremiah Owyang
Conversation Agent Valeria Maltoni
Noah Brier
Ian Schafer

Just Added: Baskin Dim Bulb Marketing

Servantofchaos_normal Cartoonandrew_normal
INTP - The Thinkers
The logical and analytical type. They are especially attuned to difficult creative and intellectual challenges and always look for something more complex to dig into. They are great at finding subtle connections between things and imagine far-reaching implications.They enjoy working with complex things using a lot of concepts and imaginative models of reality.

Since they are not very good at seeing and understanding the needs of other people, they might come across as arrogant, impatient and insensitive to people that need some time to understand what they are talking about.
Servant Of Chaos Gavin Heaton
The Daily Dish Andrew Sullivan

Guy2.0_normal Tmz Busymom
ESTP - The Doers
The active and playful type. They are especially attuned to people and things around them and often full of energy, talking, joking and engaging in physical out-door activities.

The Doers are happiest with action-filled work which craves their full attention and focus. They might be very impulsive and more keen on starting something new than following it through. They might have a problem with sitting still or remaining inactive for any period of time.
Guy Kawasaki
Busy Mom

ESFP - The Performers
The entertaining and friendly type. They are especially attuned to pleasure and beauty and like to fill their surroundings with soft fabrics, bright colors and sweet smells. They live in the present moment and don´t like to plan ahead - they are always in risk of exhausting themselves.

They enjoy work that makes them able to help other people in a concrete and visible way. They tend to avoid conflicts and rarely initiate confrontation - qualities that can make it hard for them in management positions.

ESTJ - The Guardians
The organizing and efficient type. They are especially attuned to setting goals and managing available resources to get the job done. Once they have made up their mind on something, it can be quite difficult to convince otherwise. They listen to hard facts and can have a hard time accepting new or innovative ways of doing things.

The Guardians are often happy working in highly structured work environments where everyone knows the rules of the job. They respect authority and are loyal team players.
Daily Candy

ISFP - The Artists
The gentle and compassionate type. They are especially attuned their inner values and what other people need. They are not friends of many words and tend to take the worries of the world on their shoulders.

They tend to follow the path of least resistance and have to look out not to be taken advantage of. They often prefer working quietly, behind the scene as a part of a team. They tend to value their friends and family above what they do for a living.
Style Out Stylist

02/03/2009 Can Online Help Solve the Financial Crisis?

As I watch our economic quicksand grow, I’ve been thinking quite a bit about micro-transactions and wondering how companies can provide savings and value. In doing so, I think the Web might be able to play a new role in helping us dig out of our economic meltdown.

One of the biggest problems our economy faces today is that no one is willing to spend money on big, or even medium ticket items any more. Maybe it’s because we realize we have to stop maxing out our credit cards. Or maybe we realize that those items weren’t that important in the long run. One of the problems, though, is that when we stop buying big things, it has some strong ripple effects down through the economy. Circuit City disappearing shows what can happen.

Can the Web help? Here’s an interesting starting point:

The Web is good at is bringing people together like LinkedIn, Facebook and Twitter. Others sites like NexTag, PriceGrabber and BizRate help find the lowest prices. The problem now isn’t lowest price, it’s how do you get someone to fork over the money.

Is there a micro payment solution? Probably not, except for an extremely long layaway plan. But if we thought, instead, of how to break up the cost and benefits, maybe we could use the Web to find friends and neighbors to split the cost and ownership of these big-ticket items.

A conversation with a neighbor prompted this. Almost everyone on my street (except for me and one other greenie at the end of the street) has a snow blower. While that’s been good for Toro and the like, it seemed like everyone having one was kind of a waste of money. If we had connected and talked about this, we might have purchased them together and shared them? Same goes for things like pressure washers and other home equipment.

That’s what I think the Web could do. Imagine a family, or two or three, who can’t afford the $500 or $600 Wii bundle. But if you broke that down to $150-$200 among three families, that might be doable. You’d get the Wii every third week, and probably get your kids out of your house for the other two weeks.

How about a system to bring together neighbors to share handymen or contactors for yard work or home improvement? That would be good for both small business men and homeowners. Could we share a broadband connection? If one home got a big broadband pipe and a great Wireless Router, you could probably split the cost pretty easily. While this assumes a reduced consumption, it assumes continued consumption and could help turn around some ailing industries.

Now, all we need is a way to bring people together to break up those payments and share in the ownership.

Businesses like ZipCar or SmartBike already tap into this type of consumerism, but they build from a renting model instead of an ownership model.

A solution could be a CraigsList/Facebook/PriceGrabber of buyers groups (or unions now that Obama says that’s okay again). We talk about how the Web has given control to the consumer, but I think something like this would really give control to consumers while encouraging more consumption which our economy needs right now.

Yup, the ownership thing could get messy. Yes, it is a collectivist solution for a nation weaned on individualism. But in extreme situations, as this financial meltdown, we owe it to each other to challenge and examine some long-held beliefs. And if you really want to own it on your own instead of sharing, you can always do that instead.

When things are good, sharing isn’t very interesting. Everyone wants his or her own. But it bad times, sharing is essential. Maybe its time we looked at this a little closer.

02/02/2009 Great Combinations

Lately I’ve been thinking about how combining things that have nothing to do with one another can produce amazing results.

I call it the Reese’s peanut butter and chocolate effect (“You got chocolate on my peanut butter. No you got peanut butter on my chocolate!”). If you can make the right combination work together, you can create brilliance.

My iPhone got me thinking. Is it a computer with a phone, or a phone with a computer (or is it an iPod with both)? It’s not just that; it’s a smart combination. Others have tried (and Dell is about to try) and failed. It’s that Apple combined both superbly to make it work easily with unexpected benefits (iPhone apps).

Reeses What are other examples? One that comes to mind is the Airbus, or JetBlue as we here in the US experience it. Putting a TV in front of an airplane seat makes me smack my forehead and say, “Why didn’t I think of that?” What a perfect combination. Those flights always go by so fast, and it’s not because of air speed. And let’s not even start talking about the benefits of traveling on an Airbus with kids.

A steamier combination might be strip joint + MacDonald’s = Hooters. Maybe not exactly, but close enough.

Help me out here. What are other combinations that have turned two disparate things into genius?

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