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03/05/2009 The Embarrassment Factor: Part 2

I’ve had recent conversations where clients want to remove their Facebook group or take down their Blog because “it’s not doing anything” and “it’s embarrassing when no one is joining.”

IStock_000006430868XSmallWhen Facebook or some other social media initiative is “not working” it usually means someone in the marketing department has put up a group and left it alone. Of course it’s not working!

Social media and online engagement are like having houseplants. If you don’t water them, your living room starts looking pretty sorry. We all know the feeling when someone walks in, looks at a plant and says “Oh, that doesn’t look good.”

Do we throw away the plant? Unless it’s really quite sincerely dead, we usually start to water it again. And, lo and behold, it starts coming back to life.

When faced with a dying social media presence, add water and nourishment. If clients can’t do it, offer to manage it for them. Don’t focus on having too many plants, just focus on the ones you have and make them flourish.

After a while, they’ll stop being an embarrassment and start looking good. And they’ll add needed oxygen to your brand.

Here are some steps to take:

  1. Set up a content plan. Content is your social media presence’s nourishment. Work with your client to set up a plan to share your content. Events, specials, pictures, employee stories, customer feedback or soliciting feedback, all provide good means for you to contribute online. Put a plan together of what you want to share and when.
  2. Set up a schedule. Force yourself to put your content plan in your calendar. It might be a pain at first, but once you get used to it, you’ll find that you actually contribute more than you had expected.

Two simple steps, but they work wonders whether you’re blogging, creating a Facebook page, or Twittering.  Now that doesn’t sound so hard, does it?


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