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05/08/2009 Social Media Makes One-Way Media Two-Way

That’s a quote of mine from a show on Vermont Public Radio this week. Jane Lindholm’s Vermont Edition talked about Twitter for about half an hour on Tuesday with a variety of people.  I haven’t done live radio in a while but the best part about it was that we were able to use what we talked about, Twitter, to make our broadcast interactive.

One of the points I made about why Twitter and social media are so exciting is that they have the potential to turn one-way, broadcast media two way. Whether its SMS, augmented reality or Twitter connected to outdoor, TV or radio, we have a number of tools to engage people with, well, everything.

So when we talked, we followed the #vpr hash tag and people piped in on what they thought was important. We talked about why we used Twitter and how we thought it helped us. And while we talked:

@jacksonlatka tweeted: a great example of Twitter to stop smoking http://qwitter.tobaccofreeflorida.com/english/instructions/

@sonnycloward tweeted: I’ve actually gotten jobs from his Twitter activities.

@wsenville tweeted: I’ve used Twitter to "attend" two recent conferences; great to get highlights of sessions & can order CDs of best sessions later,

@tombedell Tweeted: For journalists, it's sure a quick way to get research started--do a search, throw out a question, and it's off to the races.

@onthejump wanted to know the optimum number of followers.

While @taylordobbs wanted to know where we thought Twitter’s business was going.

And @vt2000 thanked us for getting her into Twitter (she thinks).

We talked and checked in on TweetDeck and talked some more. While there were only three of us in the studio, and some others who called in, it felt like a much larger discussion, thanks to the social media tool itself, Twitter.

That’s the real power of all this social stuff we’re talking about and it was amazing to be in the middle of it. People on the other side, listening and tweeting, got a kick out of hearing us mention their names from the tweets.

Start thinking about all the ways you can turn your one-way marketing into discussions with these tools. People remember it long after the event or ad itself. Thanks VPR, for a great conversation!


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