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01/15/2010 Three Questions for Adrian Ho - #btvsmb

The Burlington Social Media Breakfast series (#BTVSMB) resumes on February 1, 2010 with speakers Adrian Ho and Rebecca Thorman. To register visit http://btvsmb4.eventbrite.com.

Adrian Ho is a founding partner of the award winning digital agency Zeus Jones in Minnesota.

 Q: When did you start getting involved in social media?

I'd like to think I never got "involved" with social media. Honestly I try to avoid thinking about it - are you sure you still want me to come? ;)

Q: What's the most interesting or fun social media campaign you've either been involved in or watched?

The most fascinating stuff for me tends to be the application of social principles to a company's business. I'm inspired by a lot of the stuff that Best Buy is doing here in our market as well as some of the stuff we're working on with Nordstrom right now.

AdrianHoQ: What social media trend is, for you, the most interesting to keep our eye on?

As I alluded to above, I think the really interesting trend is the move of "social" away from social media and into all parts of a company's business and marketing. The themes and structures that social media have exposed us to like participation, transparency, collaboration and so on are far more interesting when removed from the "media" anchor. The most interesting and innovative social marketing probably won't involve social media.


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