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04/15/2010 Foursquare Day - A Crazy Idea Becomes Reality

I met a few days ago with Lara Dickson of Deep Dish Creative. She had tweeted me the day before, dangling before me a vague project concerning Foursquare. And of course, I jumped at the opportunity. Lara, who works with a lot of the local restaurants and businesses in Burlington, wanted to do something for Foursquare day and she wanted a little help in figuring out what.

It didn't take us long to sketch out a little plan and to figure out who else we needed to connect with. With help from Mike Hayes at Magic Hat and Nicole Ravlin from People Making Good, Foursquare Day in Burlington started coming together.

FoursquareDayLara pounded the pavement to line up businesses to participate.  Businesses like New Moon Café, August First, Handy's Lunch, Burlington Wine Shop and The Bobbin agreed to provide discounts or donations for people who check in on Foursquare. She set up landing pages on her site and created a Facebook group with all of the specials listed.

Mike Hayes was already planning to re-launch my favorite beer of all time, Wacko, at the Scuffer that day, and he's been trying to work with Magic Hat partners to use Foursquare for a while. He agreed to give away free t-shirts if you check in on Foursquare at The Scuffer between 4-6 on 4/16.

Nicole Ravlin jumped in and got Boloco and Small Dog Electronics on board as well, with $2 smoothies and free Small Dog pint glasses and discounts respectively.

What we really want to happen is for area businesses to understand how they might use location based social media tools. For Foursquare Day, it's pretty simple:

  • Get Foursquare on your mobile device.
  • Check in at one of the participating venues.
  • Show the staff you've checked in (show them the screen on your phone).
  • When you do, you get something in return.

This has been a crazy, last minute idea that's coming together. I can't wait for tomorrow.

I really would love to get a Foursquare Swarm badge out of this. See you at The Scuffer at 4 on Friday.

When you tweet on Friday, use #btv4sq as the hashtag.


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