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05/31/2011 Your Mother Was Right: Be Nice!

Dan Zarella at HubSpot just released a report showing that people who ask others to “Please Retweet” get four times as many retweets on Twitter as those who don’t ask.  Even when you shorten retweet to RT, the number of people passing forward your tweets increases.

Let’s break this down: Asking people, in a nice way, to do something, or to help you delivers higher results than not asking people. I think there’s another corollary Dan should test: the difference of saying “Please” or not.

Nice helps. It helps online and offline, especially in customer service. Staffers who are nicer to customers have a better chance of defusing touchy situations as well as delivering positive experiences people remember.

I’ve got to dig around to find more data around this. I think the data will show that asking nicely helps. If anyone knows of any, post it on the comments. From a social media standpoint, it’s a no brainer.

It raises the question:
How much of advertising asks us nicely?

If nice works, why don’t companies use it more? Do they think it’s boring?

Or are all advertisers and brands just modern day Leo “The Lip” Durochers who think, “Nice guys finish last?” (And remember, that’s coming from someone who managed the Cubs!)

I think our mothers were right: Be nice. 



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