Digalicious in the News

Some fun things happening the media this month for Digalicious:

First, Inc.com wrote a super article about the work we did with the Trapp Family Lodge. It’s the story of how we delivered a strategy of storytelling, social media and listening to help develop some new business products for the resort. We have to give a big thanks to both Jeff Pulver and his #brandsconf, where we told the story of re-humanizing the Trapp brand, and to Lou Dubois, who heard us at the conference and wrote the follow up article.

I’ve also penned an article for Dan Schwabel’s Personal Branding Magazine. This month’s issue revolves around standing out and getting noticed online. My contribution, “It’s Only Virtual Until You Meet Someone” highlights advice on what not to do on your way to social celebrity.

 Fun stuff. Enjoy.

Giving Thanks

It’s been a good year for Digalicious. And I have lots to be thankful for.

Great collaborators – I’ve had the pleasure of working with a great group of collaborators, like Bill Drew, of Cottage 10, and Corey Machanic. I’ve worked with both of them for years, but I realize that each year it just keeps getting better and we keep producing better work together.

Great clients – I’ve done a lot of different things this year for my clients, lots of thinking AND doing. I’m extremely lucky to have clients who are open to new ideas and who are willing to take some risks. The results have been great as well, but that’s only because of the people involved from the get go. What’s even better, I like all of them personally as well, they’re just a good group of people. 

Great results – Even though Digalicious isn’t solely a digital production company, a lot of what we’ve produced ended up delivering business results and gained creative recognition. We won an FCS best of show for Vermont Matters, and then took a gold and silver W3 award for Vermont Matters and a Fletcher Allen arrhythmia banner. Then we won a MITX award for the entire online campaign for Fletcher Allen. Another huge thanks to Corey, who collaborated with me on all of this work.

Great family – However good my work is, it’s the result of having a great family around me. I’m lucky to have the flexibility of an entrepreneur so I can spend time with them. They inspire my thinking, creativity and ambition.

So on Thanksgiving I have a lot to be thankful for.

Thank you.

Vermont Matters wins 2 FCS Portfolio Awards

On May 13 in New York, Vermont Matters won 2 awards at the FCS Portfolio Awards event. The Financial Communications Society (FCS) recognized 28 financial services providers for excellence in their advertising, collateral, and digital media. The Merchants Bank's Vermont Matters won Gold in the Corporate Image Web Sites category. The site also took home the Best-In-Show award for Interactive.

You can view the list of winners here. Quite a coup for a local Vermont Bank, especially since it was up against the big financial guns and winners, including Merrill Lynch, U.S. Trust, Ameritrade, e-Trade and Barclays, to name a few.

The VermontMatters.com site tells the stories of Merchants Bank's customers through video stories and interviews. It profiles Merchants employees and allows people to connect with them through social media. We've also used the site to crowdsource decisions about our promotional events.

Huge kudos to Bill Drew and his Cottage 10, the brand and advertising agency that runs the Merchants account and led the Vermont Matters work. My firm Digalicious led the interactive work on strategy, design and development. I worked with Corey Machanic, who led the Art Direction, and Kolody, who led the development work. Bruce Gibbs worked with Bill to create the videos.

Of course, none of this would've been possible without a forward thinking client, Merchants Bank, and the people who oversaw the project, EVP Tom Leavitt and Marketing Manager Betsy Kapner.