What? You don’t Skype?

I love it when I find a great technology tool that solves all sorts of problems. That’s one of the reasons I love Skype. Skype isn’t new; it’s been around for a while now. I had an early account, but no one, alas, to talk with.

Over the past year or so I’ve turned more and more of my family and colleagues on to it. At home we use it to talk to family in Sweden. At work, I use it to videoconference with team members for virtual collaboration.

From a work perspective, it’s invaluable. Talk about being geographically agnostic. Skype lets me connect with co-workers all over the world, and even ones down the hall.

That’s why I’m still surprised to find a huge number of people who don’t use it. I’m especially surprised at people in the digital and traditional communications business. I’m not talking about the Skype phone with subscription; I’m talking about the free one you can use on your computer.

I mean, my 80 year-old mother uses it to connect to her grandchildren.

If you aren’t using this you really need to start. If you decide not to, then the sound you just heard is the world of new media passing you by.