15 posts categorized "Social Media Breakfast Burlington"

06/02/2009 BTVSMB #2


More reaction to yesterday.

Great post by Elaine Young, my co-host for the event. Read it here.

WCAX showed up late in the morning and had this story:


BTVSMB Stories #1


I’m still decompressing from yesterday’s great social media breakfast in Burlington. I’ll be writing some posts in the upcoming days on the speakers and breakout group, but in the mean time, enjoy some of the first hand accounts coming out.

Joe Mescher did his own video story



Cynthea Cynthea, from Cynthea’s Spa, had this blog report.

05/26/2009 Social Media Breakfast in Burlington Free Press


The Burlington Free Press had a great article about the upcoming Burlington Social Media Breakfast on June 1. Great comments by speakers C.C. Chapman and Todd Defren, along with a big, honking picture of yours truly in the print version.

Check out the article here.

For registration information, go to http://smb.eventbrite.com.

We’ll be closing registration in a few days due to space limitations.

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05/18/2009 Social Media Breakfast Speaker: C.C. Chapman


On June 1, I’m hosting a Social Media Breakfast in Burlington with Champlain College. We have a great line up of speakers, including C.C. Chapman, Todd Defren, and Mike Hayes of Magic Hat Brewing Company. Plus a good breakfast. After missing SXSW this year I wanted to see if we could bring a little bit of that magic to Vermont. The morning should be a good opportunity to listen to some of the top brains in the business, to learn something, and to connect with area marketers, both on the business side and the agency side.

We’ll also have a breakout session to help a Vermont non-profit break into social media. For registration info, visit http://smb.eventbrite.com.

Cc.champman This week we’re highlighting C.C. Chapman. C.C. is the Co-Founder and a Managing Partner of The Advance Guard. His clients include American Eagle Outfitters, Coca-Cola, and Warner Bros. He just launched DigitalDads.com, along with a couple of colleagues.

Q: When did you start getting involved in social media?

A: My first blog post was on July 2, 2002. Just like today I was writing about what was on my mind and happening in my life. At the time I was also active in the growing online film community and maintaining the website for our production company. I realized the power early on because I was connecting with fellow passionate micro budget movie makers. We didn't have social networks yet, but we had e-mail and discussion forums and we liked it that way. “laugh”

Q: What's the most interesting or fun social media campaign you've either been involved in or watched?

A: We had a lot of fun working on the Twittering Teddy project for Verizon FiOS as part of their My Home 2.0 initiative. It integrated so many touch points, technologies and best practices that it was a blast to be part of. Of course having a teddy bear in my basement speaking twitter messages for two weeks had more then one interesting moment.

Q: What social media trend is, for you, the most interesting to keep our eye on?

A: As a father I'm intrigued by how kids are going to start using this. I have a ten and eight year old and they hear me talk about all this technology. I watch as they talk on the phone with a friend while playing with them in a virtual world at the same time. I wonder how it is going to affect them both on a personal level, but also in education. They are going to grow up with such a rapid changing world of technology that by the time they graduate I can only imagine what they will be doing online.


Make sure to check out C.C.’s blog.

05/13/2009 Social Media Breakfast Speaker: Todd Defren


On June 1, I’m hosting a Social Media Breakfast in Burlington with Champlain College. We have a great line up of speakers, including C.C. Chapman, Todd Defren, and Mike Hayes of Magic Hat Brewing Company. Plus a good breakfast. After missing SXSW this year I wanted to see if we could bring a little bit of that magic to Vermont. The morning should be a good opportunity to listen to some of the top brains in the business, to learn something, and to connect with area marketers, both on the business and the agency sides.

We’ll also have a breakout session to help a Vermont non-profit break into social media. For registration info, visit http://smb.eventbrite.com.

Todddefren I’ve also asked C.C. and Todd some basic questions about their involvement in social media. First up is Todd Defren. Todd is principal at SHIFT Communications, one of the top 20 PR firms in the country. His PR Squared blog ranks 17th out of AdAge’s Power 150! I remember looking to Todd for direction when my old agency was trying to get a handle on the social media press release several years ago.


Q: When did you start getting involved in social media?

A: I started blogging before anything else related to Social Media - in fact I don't think the term had been invented yet. It was in June 2004.  I took up blogging begrudgingly, to satisfy my marketing guy's pleas to "look into this blogging thing."  I figured I'd have 5 posts, tops.  Took me almost 2 years to get a single comment on my blog, so I hated it for a long time!

Q: What's the most interesting or fun social media campaign you’ve either been involved in or watched?

A: We've had a lot of fun working with brands like Canadian Club and H&R Block - cases in which the brands your “grandparents” had grown up with were now vying for increased relevance and dialogue.  For as much as we hear about Big Brands that are shy to be active in the social networks, these "old fashioned" companies have really embraced the new world order.

Q: What social media trend is, for you, the most interesting to keep our eye on?

A: The disconnect between Social Media Marketing - in which everyone is important - and Customer Service, in which everyone is a number.  This will be an inexcusable gap in coming years.

Check out Todd’s recent post on Social Media and Customer Service.

Can’t wait to hear Todd speak on June 1.

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