What's the word?

If you’re interested in hearing what customers say about your brand, but can’t afford expensive solutions like VML’s Seer, you should try Twing. There are a number of different search tools out there that have started focusing on this area. Twing is a little bit different.

Rather than look at blog or Twitter posts, Twing searches forum and community sites. In a sense, it highlights discussions rather than opinions. A subtle but not unimportant difference.

If you’re an online marketer, this is a good listening tool to have