Faster than Bolt

Puma was quick to launch an online game challenging people to beat Olympic champion Usain Bolt in an online game at the Puma site. I like things like this because they’re
•    Quick
•    Easy
•    Fun

The visuals are pretty ridiculous, as is the concept, but I still had to do it three times. A good little brand builder.

I wonder if they leveraged this through expandable ads or social media. From a strategy and marketing perspective, it’s almost a crime if they didn’t.